Choosing the right keywords and phrases is critically important. These need to be relevant to your business, but also chosen to generate plenty of website traffic, and therefore more sales and a better ROI.
Every day, 25% of all search terms are new, making it essential to carry out thorough research and discover which terms are generating the most traffic. A common tactic is to create keyword clusters based around core phrases. For example, window cleaning will be surrounded by related phrases such as professional window cleaning, window cleaning company and window cleaning Melbourne.