Local SEO Optimisation
SEO is the process of optimizing your website’s content with scientifically chosen keywords and phrases. The goal is to improve your website’s ranking in the search engine search results, taking it to the first page of results, and in certain situations, making it the very first entry.
SEO is all about understanding the process with which Search Engines rank the sites. While determining ranking, search engine algorithms which are evolving everyday now look at relevance in terms of geography of the company as well. For eg: google would automatically show garages closer to your physical location, even ones that are very small in size and services offered, when searched for “Car Garages”. Therefore having proper local optimizations done, including listing in local classifieds, my business places, etc are very essential to rank in geography based search results.
The local SEO is becoming very famous to promote their local business online. It has seen a huge growth since the rise of smart phones with the better connectivity. In simple words, the local SEO is providing results that are relevant to a searcher based on their current location.